Tag Archives: Creativity

Back-to-the-Camera

Another fantastic Supercut

Play Ping Pong. Read Tolstoy. Daydream….and Get Smarter.

The Virtues of Daydreaming by Jonah Lehrer (via)

Humans are a daydreaming species. According to a recent study led by the Harvard psychologists Daniel Gilbert and Matthew A. Killingsworth, people let their minds wander forty-seven per cent of the time they are awake. (The scientists demonstrated this by developing an iPhone app that contacted twenty-two hundred and fifty volunteers at random intervals during the day.) In fact, the only activity during which we report that our minds are not constantly wandering is “love making.” We’re able to focus for that.

At first glance, such data seems like a confirmation of our inherent laziness. In a culture obsessed with efficiency, mind-wandering is often derided as useless—the kind of thinking we rely on when we don’t really want to think. Freud, for instance, described daydreams as “infantile” and a means of escaping from the necessary chores of the world into fantasies of “wish-fulfillment.”

In recent years, however, psychologists and neuroscientists have redeemed this mental state, revealing the ways in which mind-wandering is an essential cognitive tool. It turns out that whenever we are slightly bored—when reality isn’t quite enough for us—we begin exploring our own associations, contemplating counterfactuals and fictive scenarios that only exist within the head.

Virginia Woolf, in her novel “To The Lighthouse,” eloquently describes this form of thinking as it unfolds inside the mind of a character named Lily:

Certainly she was losing consciousness of the outer things. And as she lost consciousness of outer things, her mind kept throwing things up from its depths, scenes and names, sayings, memories and ideas, like a fountain spurting.

A daydream is that fountain spurting, spilling strange new thoughts into the stream of consciousness. And these spurts turn out to be surprisingly useful. A forthcoming paper in Psychological Science led by Benjamin Baird and Jonathan Schooler at the University of California at Santa Barbara helps explain why. The experiment itself was simple: a hundred and forty-five undergraduate students were given a standard test of creativity known as an “unusual use” task, in which they had two minutes to list as many uses as possible for mundane objects such as toothpicks, bricks, and clothes hangers.

Subjects were then given a twelve-minute break. During this time, they were randomly assigned to three different conditions: resting in a quiet room, performing a difficult short-term memory task, or doing something so boring that it would elicit mind-wandering. Following this interlude, the subjects were given another round of creative tests, including the unusual-use tasks they had worked on only a few minutes before.

Here’s where things get interesting: those students assigned to the boring task performed far better when asked to come up with additional uses for everyday items to which they had already been exposed. Given new items, all the groups did the same. Given repeated items, the daydreamers came up with forty-one per cent more possibilities than students in the other conditions.

What does this mean? Schooler argues that it’s clear evidence that those twelve minutes of daydreaming allowed the subjects to invent additional possibilities, as their unconscious minds pondered new ways to make use of toothpicks. This is why the effect was limited to those items that the subjects had previously been asked about—the question needed to marinate in the mind, “incubating” in those subterranean parts of the brain we can barely control.

On a more practical note, the scientists argue that their data show why “creative solutions may be facilitated specifically by simple external tasks that maximize mind-wandering.” The benefit of these simple tasks is that they consume just enough attention to keep us occupied, while leaving plenty of mental resources left over for errant daydreams. (When people are left alone, such as those subjects forced to sit by themselves, they tend to perseverate on their problems. Unfortunately, all this focus backfires.) Consider the ping-pong tables that now seem to exist in the lobby of every Silicon Valley startup. While it’s easy to dismiss such interior decorations as mere whimsy, the game turns out to be an ideal mind-wandering activity, at least when played casually. Another task that consistently leads to extended bouts of daydreaming is reading Tolstoy. In Schooler’s earlier work on mind-wandering, he gave subjects a boring passage from “War and Peace.” The undergraduates began zoning out within seconds.

Although Schooler has previously demonstrated a correlation between daydreaming and creativity—those who are more prone to mind-wandering tend to be better at generating new ideas, at least in the lab—this new paper shows that our daydreams seem to serve a similar function as night dreams, facilitating bursts of creative insight. Take a 2004 paper published in Nature by the neuroscientists Ullrich Wagner and Jan Born. The researchers gave a group of students a tedious task that involved transforming a long list of number strings into a new set of number strings. Wagner and Born designed the task so that there was an elegant shortcut, but it could only be uncovered if the subject had an insight about the problem. When people were left to their own devices, less than twenty per cent of them found the shortcut, even when given several hours to mull over the task. The act of dreaming, however, changed everything: after people were allowed to lapse into R.E.M. sleep, nearly sixty per cent of them discovered the secret pattern. Kierkegaard was right: sleeping is the height of genius.

If this all sounds like scientific justification for afternoon naps, long showers, and Russian literature, you’re right. “We always assume that you get more done when you’re consciously paying attention to a problem,” Schooler told me. “That’s what it means, after all, to be ‘working on something.’ But this is often a mistake. If you’re trying to solve a complex problem, then you need to give yourself a real break, to let the mind incubate the problem all by itself. We shouldn’t be so afraid to actually take some time off.”

Schooler has tried to apply this hypothesis to his own life. Although he used to take piles of work with him on vacation—he’d read papers and grant proposals on the beach—he now finds that he has better ideas when he lets himself really get away. “The good news is that there’s no reason to feel guilty when taking a break or not checking your e-mail,” he says. “Because it turns out that even when you’re on vacation, the unconscious is probably still working on the problem.”

A daydream, in this sense, is just a means of eavesdropping on those novel thoughts generated by the unconscious. We think we’re wasting time, but, actually, an intellectual fountain really is spurting.

Read more http://www.newyorker.com/online/blogs/frontal-cortex/2012/06/the-virtues-of-daydreaming.html#ixzz1xf7SyrtG

Hemingway Wrote Standing Up (Paris Review, 1958)

As did, apparently, Winston Churchill, Lewis Carroll, Charles Dickens, Otto von Bismarck, Henry Clay, Thomas Jefferson, John Dos Passos, and Virginia Woolf.

Here is a interesting interview with Hemingway, in the Art of Fiction series,  from the 1958 Paris Review. The introduction alone (the article is by George Plimpton) is a fascinating look at Hemingway’s writing methods.

“Ernest Hemingway writes in the bedroom of his house in the Havana suburb of San Francisco de Paula. He has a special workroom prepared for him in a square tower at the southwest corner of the house, but prefers to work in his bedroom, climbing to the tower room only when “characters” drive him up there.

The bedroom is on the ground floor and connects with the main room of the house. The door between the two is kept ajar by a heavy volume listing and describing The World’s Aircraft Engines. The bedroom is large, sunny, the windows facing east and south letting in the day’s light on white walls and a yellow-tinged tile floor.

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What Pop Music Owes to The Waste Land

“Dead mountain mouth of carious teeth that cannot spit
Here one can neither stand nor lie nor sit
There is not even silence in the mountains
But dry sterile thunder without rain”

This is a superb article by Dorian Lynskey, from last week’s Guardian online, on the debt pop music owes to TS Eliot’s The Waste Land. There can be few English students, and many others besides, on whom this colossal, transcendent poem has not left an indelible impression.  He’s right about teenagers. And musicians, too.

From Bowie to PJ Harvey (above), King Crimson, Van Morrison, The Pet Shop Boys to Chuck D…

Here is the link (with videos.) And the article in full:

The New Yorker critic Louis Menand, reflecting on TS Eliot’s transition from radical modernist to arch-conservative, wrote in a review of the poet’s letters: “He tried to shut the door on modern life. It was too late of course. He was the author of Prufrock and The Waste Land. He was already inside.”

Eliot would not have loved pop music but pop music loves Eliot. Ninety years after the publication of The Waste Land, he remains the lodestar poet for ambitious songwriters. They rummage through his masterpiece’s treasure chest of arresting phrases: the “violet hour” and “bodies naked on the low damp ground” quoted in the Sisters of Mercy’s Floorshow, “April is the cruellest month” kicking off Hot Chip’s Playboy or the “red sails” picked up by David Bowie on Lodger (Bowie told William Burroughs in 1974 that he’d “never read” Eliot but I suspect he got around to it).

Likewise 1915’s The Love Song of J Alfred Prufrock. “Like a patient etherized on a table” is paraphrased by avowed Eliot fan Win Butler inArcade Fire’s We Used to Wait, “Do I dare disturb the universe?” became a song title for Chuck D, and “the Eternal Footman” crops up in Tori Amos’s Pretty Good Year. “Alfred J Prufrock would be proud of me,” declare Manic Street Preachers on My Guernica. And 1925’s The Hollow Men lends its name to songs by Faust, Gravenhurst and Cocteau Twins. And on it goes: Genesis, Gentle Giant, King Crimson, Van Morrison, Rush, EMF, Crash Test Dummies, Okkervil River, the Clientele … “This music crept by me upon the waters.”

But why Eliot, above all other poets? One simple reason is that he is widely taught in British and American schools and he impacts on the adolescent imagination with peculiar force. The Waste Land may be unfathomably complex but it is easy to love regardless of whether you understand it. The language is juicy and pungent, full of fire and rain, rivers and dust, birth and death – lots of death. I remember deriving a thrill of pleasurable dread from its sense of crisis and doom when I first read it as a teenager. Lines such as “I will show you fear in a handful of dust” or “This is the way the world ends/ Not with a bang but a whimper” (from The Hollow Men) would be at home on the back of a goth’s leather jacket. Eliot offers a vivid grown-up take on a teenager’s sense that all is not right with the world. At a difficult age you get the impression he’s on to something terribly important, even if you’re not sure what it is.

So the message resonates, in sometimes simplistic ways, but the medium also has much to teach songwriters. Just months after his death, on 4 January 1965, Bob Dylan’s Desolation Row described “Ezra Pound and TS Eliot/ Fighting in the captain’s tower.” You can understand the appeal to a man attempting to blast open the language of rock’n’roll in a period of sociopolitical flux. Eliot told Virginia Woolf that Joyce’s Ulysses, which he believed did in prose what The Waste Land did in verse, “destroyed the whole of the 19th century”. They were twin responses to the shattered postwar world – vast collages of competing voices which declared that the old ways were dead and new language was needed. But that new language was built from the bones of the old: a dizzying mosaic of allusion, quotation, pastiche and impersonation, assembled from ingredients gathered everywhere from the ivory towers to the saloon bars, ancient Greece to modern London, and inviting endless interpretation. It attempted to encompass everything in a way that could mean anything, which is a decent description of Dylan’s mission in Desolation Row. When Eliot, traumatised by the strain of composing The Waste Land, later dismissed it, he used a line you could imagine Dylan pitching to an earnest interviewer: “a piece of rhythmical grumbling.”

The poem remains a catalyst for jolting songwriters out of their usual approaches because of the relentless ventriloquism referenced in Eliot’s Dickens-quoting working title for The Waste Land, He Do the Police in Different Voices. The style enables you to open up a song’s meaning by sliding between characters and perspectives: not a single broadcast but a radio impatiently flitting between stations. Neil Tennant applied the technique to 80s London on West End Girls with its “too many shadows, whispering voices” in an unreal city where “we’ve got no future, we’ve got no past”.

Thom Yorke reached for it to evoke his own sense of dislocation and lurking horror on Paranoid Android’s neurotic babble of unidentified voices (“Please would you stop the noise”, “That’s it sir you’re leaving”, “Off with his head”) talking but not listening – “a heap of broken images”, to quote The Waste Land.

Eliot’s influence extends across the whole of PJ Harvey’s Let England Shake, which pieces together voices and images from multiple decades and countries, and collapses all that history into a single ongoing commentary on war and nationalism. You often can’t tell which lines Harvey wrote herself and which she took from existing sources; among other things The Waste Land’s collage technique is a licence to borrow without shame. One blogger has pointed out the similarity between On Battleship Hill (“Jagged mountains jutting out/ Cracked like teeth in a rotting mouth”) and The Waste Land (“Dead mountain mouth of carious teeth that cannot spit”). The critic Donald Childs believes Eliot was actually referring to Gallipoli (the home of Battleship Hill), where his close friend Jean Verdenal had been killed in action. During the campaign Australian soldiers sang the risque song about Mrs Porter that is quoted in III: The Fire Sermon. Did Harvey know all of this or is it just a case of The Waste Land’s world of echoes setting off accidental echoes of its own?

This process is apt considering The Waste Land includes allusions to show tunes, operas, folk ballads and ragtime songs among its linguistic flotsam and jetsam. In one example of cultural baton-passing Eliot took the refrain “goodnight ladies” from a 19th-century folk song and thenLou Reed took it from him.

As Radio 4’s recent broadcast of The Waste Land demonstrated, it’s a poem that wants to be listened to. The Fire Sermon in particular is full of noise: gramophones and mandolins, throbbing engines and pealing bells, “a clatter and a chatter”. Read it aloud and before you begin to thrash out what it might mean you can hear the music humming in the wires of the verse – the “rhythmical grumbling” if you like. It’s above all this sensuous, enigmatic quality that continues to inspire songwriters who want to leave all their options open; to bathe in words, and the sound of words, without locking them into a single reading. Eliot once wrote: “Genuine poetry can communicate before it is understood.” True enough, many songwriters would say, especially if you can sing it.


Sounds of Aronofsky

Exactly what it says. Sounds from the films of Darren Aronofsky.

Paris Review Interview, 1966: Allen Ginsberg and the Art of Poetry

“The poetry generally is like a rhythmic articulation of feeling. The feeling is like an impulse that rises within—just like sexual impulses, say; it’s almost as definite as that. It’s a feeling that begins somewhere in the pit of the stomach and rises up forward in the breast and then comes out through the mouth and ears, and comes forth a croon or a groan or a sigh. Which, if you put words to it by looking around and seeing and trying to describe what’s making you sigh—and sigh in words—you simply articulate what you’re feeling. As simple as that. Or actually what happens is, at best what happens, is there’s a definite body rhythm that has no definite words, or may have one or two words attached to it, one or two key words attached to it. And then, in writing it down, it’s simply by a process of association that I find what the rest of the statement is—what can be collected around that word, what that word is connected to. “

Read the full interview here.

John Coltrane, 1963

“You can play a shoestring if you’re sincere” – John Coltrane

What Brands Can Learn from a Reformed Warmonger

Ashoka the Great was emperor of the Maurya Dynasty, on the Indian subcontinent, from 269 BC to 232 BC. And for the first eight years of his reign he was, to put it mildly, a bit of a bastard. Bastardry comes in many forms, but Ashoka’s preferred brand was extreme violence.  And vast, blood-soaked quantities of it.

When a few of his harem insulted him he burned all 500 of them. He murdered 500 ministers in a test of loyalty. He killed 99 of his brothers, sparing only one. And he built a series of elaborate and hellish torture chambers…because he enjoyed torturing people in elaborate and hellish chambers.

It’s safe to say that when things didn’t go his way, Ashoka had a bit of a temper. Much like Elton John. But more so. He reigned by fear and bullying and killing people. All of which made him rather unpopular. He had all the power, but no respect. In marketing terms, his brand was toxic. Like Goldman Sachs, say. Or Gary Glitter.

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Rory Sutherland: Perspective is Everything

“The circumstances of our lives actually matter less to our happiness than the sense of control we feel over our lives.”

Another indispensable and hugely entertaining TED lecture from Ogilvy’s Rory Sutherland (Athens, 2011.)

Rory Sutherland: Perspective is Everything (TED Athens, 2011)

Philip French: Top 10 Movie Sequences

The peerless Observer film critic, Philip French, has drawn up his top 10 movie credit sequences, including Seven, The Wild Bunch, The Magnificent Ambersons and A Bug’s Life. The full list is here.

I also liked Blue Valentine:

If you are interested in title sequences and design, then this is a great place to spend a few hours trawling the archives and reading interviews Art of the Title