The Greatest Words of Muhammad Ali, by Louis Vuitton and Yasiin Bey

Hip-hop emcee, Yasiin Bey (formerly Mos Def), and calligrapher, Niels Shoe Meulman, pay homage to The Greatest, and sport’s greatest showman, Muhammad Ali, in this video for Louis Vuitton’s Core Values campaign. Drawing on Ali’s most famous quotes, Bey adopts the role of storyteller, bard and (literal) ringmaster to glorify the heavyweight champ. The results, directed by Stuart McIntyre, are beautiful. Both visually and lyrically dazzling.

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One response to “The Greatest Words of Muhammad Ali, by Louis Vuitton and Yasiin Bey

  1. Ah! I take a little treat from the blogging atmosphere and come back to find that you have turned awesome?
    ! Wow, times have changed! Keep up the fantastic work!

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