Hip-hop emcee, Yasiin Bey (formerly Mos Def), and calligrapher, Niels Shoe Meulman, pay homage to The Greatest, and sport’s greatest showman, Muhammad Ali, in this video for Louis Vuitton’s Core Values campaign. Drawing on Ali’s most famous quotes, Bey adopts the role of storyteller, bard and (literal) ringmaster to glorify the heavyweight champ. The results, directed by Stuart McIntyre, are beautiful. Both visually and lyrically dazzling.
- RT @VICEUK: #VICE issue cover reel vine.co/v/bYHLjUj2K5h 5 years ago
- Been a very long time since I tweeted last. Here's a lovely article about copywriting and cheese nyti.ms/14a2Jpp 5 years ago
- 1960s 1970s Advertising Advice America Argentina Art Big Mama Thornton Billie Holiday Blues Bob Dylan Books Boxing Buddy Guy Charles Mingus Civil Rights Copy Creativity Credits Design Directors Documentaries Education Essays Fashion Film Filmmaking Film technique Harlem Heavyweight Heavyweight champion Hemingway History Hollywood Humour Inspiration Interview Jaws Jazz Letters LIFE Magazine Live Blues Live Music Memes Montage Movies Muddy Waters Muhammad Ali Music Music Video New York New York Times Nina SImone Paris Review Photography Photojournalism Poems Poetry Psychology Quotes Race Short FIlm Soul Spike Lee Sport Steven Spielberg Supercuts Thelonius Monk The New Yorker The Rolling Stones Van Morrison Video Words Writing YouTube